Hey, I’m Julia.
I’m a multidisciplinary designer and social media manager with 4 years of experience in the fashion industry. With a background and degree in graphic design and Advertising, I bring a strong visual point of view to every project - from bold campaign concepts to refined digital content. I create visual stories that connect design, strategy, and culture, shaping content that feels both intentional and current.
What I Do
Social Media &
Content Strategy
Planning, publishing and managing content across social channels, from idea to performance analysis.
Video Production & Content Creation
Creating social-first content from concept to final edit, including shoot planning, filming and editing.
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Graphic Design & Creative Direction
Developing visual concepts, campaign assets and scalable design systems across digital channels.
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Career Journey
Graphic Designer & Content Creator
2022-2024
Joined Saint + Sofia as a Graphic Designer, creating campaign assets, social graphics and print catalogues. During this time, I introduced the brand's first Reels content and established the creative direction for organic social video, planning, filming and editing content across campaign shoots and product launches.
Content Creator & Email Designer
2024-2025
As the brand's primary content creator, I led the planning and production of short-form video content across organic social channels and monthly campaign launches. Working closely with the wider creative team, I developed concepts, planned shoots, filmed content and edited Reels, helping establish a consistent social-first approach to content creation.
Alongside content production, I expanded into email marketing, designing and building campaigns, redesigning customer flows and creating a email design system in Sketch. The system streamlined email production and provided reusable templates that could be adopted across the wider team.
Social Media Manager
2025 - present
Lead the planning, production and management of social content across Instagram, YouTube, LinkedIn and TikTok. Responsible for content strategy, campaign planning, publishing and community engagement, while continuing to create content.
Working collaboratively across creative and marketing teams, I use content performance and audience insights to guide decision making and test new content formats to evolve the brand's social presence.
