Story

I led the design and development of our blog, Story, collaborating closely with our Copywriter and a freelance Developer to bring it to life. Using Sketch, I designed the layout and created universal article components to ensure a cohesive, scalable system. Since launching in January, the blog has grown to 5.2K active users, 10K views, and 34K event count, becoming a key platform for brand storytelling and audience engagement.