Hey, I’m Julia.
I’m a multidisciplinary designer and social media manager with 3.5 years of experience in the fashion industry. With a background and degree in graphic design and Advertising, I bring a strong visual point of view to every project - from bold campaign concepts to refined digital content. I create visual stories that connect design, strategy, and culture, shaping content that feels both intentional and current.
Social Media
As Social Media Manager, I lead content strategy and planning across Instagram, YouTube, Facebook, LinkedIn, and Instagram Broadcast. Since stepping into the role in February, I’ve grown our Instagram community from 330K to 350K organically through thoughtful storytelling and consistent brand-focused content.
Experience
CRM + Email Design
I manage the full lifecycle of our email marketing, from concept to delivery. Using Klaviyo, I’ve designed customer flows that strengthen retention and increase sales. I oversee design production, mentor a junior designer, and select featured products based on performance and inventory insights.
Video + Graphic Design
I bring brand stories to life through short-form video by planning, filming, and editing content. Confident using the Sony A7, iPhone, gimbals, and studio lighting setups, I handle every stage of production. I’m advance in Adobe Creative Suite, CapCut, and Sketch.
My Process
Moodboarding & Concept Development
Every project begins with a strong visual direction. I create moodboards that align with brand identity and campaign goals by combining textures, tones, typography, and inspiration to define the creative atmosphere before production begins.
Trend Research & Inspiration
I stay ahead of industry trends by researching visual styles, social media shifts, and cultural movements within the fashion space. This helps ensure every concept feels both timely and brand-relevant, balancing trend awareness with long-term identity.
Collaboration
As part of the Creative and Marketing team, I collaborate with the Head of Creative, Creative Lead, Copywriter, Junior Graphic Designer, and Creative Production Manager to bring campaigns to life. Working together allows ideas to evolve and ensures every project is both creative and strategically aligned.
Strategy & Implementation
My creative process always ties back to strategy. I translate brand objectives into actionable content plans to ensure every design, video, and post supports overall marketing goals and drives measurable results across platforms.
